One of the most urgent issues facing business clients today is ensuring they have access to the capital they need when they need it. In this webinar, we’ll explore how firms can help clients address this challenge as part of a financing advisory relationship, helping clients look beyond the balance sheet to act on strategic opportunities that enable their success.
How can firms connect business financing support to broader advisory services relationships? Why is cash flow such a hot-button issue today, and how can you help clients navigate their financing challenges? What are the macro-level economic forces shaping this environment for small-business clients, and how can you deliver strategic insights to inform clients’ most important decisions? Our panelists, including a practitioner who has adopted holistic accounting practices to fuel her firm’s growth, will be exploring these questions from a practical view to propel your advisory capabilities to the next level and drive more value for clients.
Learning Objectives:
CPA.com
Product Account Manager - Financing Advisory Services
[email protected]
(855) 855-5CPA
Matt Elwell is the Product Account Manager for Financing Advisory Services with CPA.com. Matt started his accounting career in the banking sector and spent the majority of his career as a consultant in the franchise space focusing on mergers and acquisitions. Matt is passionate about helping entrepreneurs to work on their businesses rather than simply working in them. He brings together his banking and consulting backgrounds to work with firms in building deeper relationships with their clients by adopting financing advisory services.
Biz2Credit Inc
Vice President, Marketing
[email protected]
(212) 644-4555 ext. 163
Charles is a growth-focused marketing leader with expertise in the small business and B2B sectors. At Biz2Credit, he has overseen many initiatives, including a partnership with the AICPA and CPA.com to offer an online tool that streamlined the loan application and forgiveness process for the SBA’s Paycheck Protection Program. Prior to Biz2Credit, Charles ran marketing and sales operations for a New York technology company and also worked as an independent video producer and digital strategy consultant. He graduated from Boston College, with a B.A. in Philosophy
Grace M. Williams, C.P.A., P.C.
CEO
[email protected]
(770) 448-6020
Prior to establishing her Certified Public Accounting firm Grace Williams CPA, PC Lopez-Williams developed her finance and accounting acumen through positions with Arthur Andersen. She has been a Certified Public Accountant since 1989 and received her MBA from Loyola University in New Orleans and her BBA in Accounting from the University of Puerto Rico. In 2013, in addition to traditional services such as accounting, auditing, and tax preparation the firm expanded its services to Financial and Tax Planning; for which Lopez-Williams acquired the following certifications in the Financial and Tax Areas: Financial Advisory Certification, Personal Financial Specialist, FINRA Series 6, 63 and 65 Certification, Certified Tax Resolution Specialist and Tax Couch.
CPA.com was formed by the American Institute of CPAs. AICPA leadership knew the unprecedented pace of technological change required firms to adapt quickly and overcome the challenges of the partnership model to meet that goal. It charged CPA.com management with creating a business model, value proposition and infrastructure to help firms identify emerging trends and technologies and provide education, training and resources that would accelerate adoption.
CPA.com serves as a catalyst in the development of virtual CFO/controller services by firms and is now shifting its focus to similar innovations in tax and audit practices, with an emphasis on automation, artificial intelligence and the adoption of blockchain technology.