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New Trends in Continuing Online Education, written by Scott Zarret, CPA
Video: Education, Thought Leadership, Sales (17 min Ted Talks style video)
Power Point: Appendix - Additional Materials and Industry Quotes
CPAacademy.org presenter resources
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Cpaa onlineedu

UTILIZING ONLINE EDUCATION TO SELL SERVICES

Cost Free
Presentation Length 1.0 hour

Recorded DateMay 16, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Online education is quickly gaining popularity as a means to share and exchange skills and knowledge. This webinar is designed for you to experience firsthand the power and potential of using the online education format to share important content with colleagues, clients, and potential clients; use time and technology efficiently, utilize cost-effective marketing, reach a wide audience, provide continuing professional education credits, and ultimately build a name and position your firm as a thought leader in your chosen segments.

During this interactive webinar, we will discuss how to build a foundation for developing your own webinars.

Learning Objectives

  • Current trends in online education

  • Presentation styles and tips for webinar presentations

  • Technical considerations (including a discussion of CPE vs. non-CPE webinars)

  • Short-term goals: planning and preparing for your webinar

  • How to use a webinar to generate engagement opportunities

  • Long term goals: online education as part of a strategic plan

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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About Our Presenter

Cpaofficial
CPAacademy.org offers an easy to use platform for knowledge sharing and idea exchange through the marketing and presenting of the most up-to-date educational content and developments important to the accounting profession. On CPAacademy.org, members have access to the highest quality webinar presentations by thought leaders in the profession. Members can also take advantage of opportunities to view archived sessions, enjoying the ability to choose between real-time or past events. In addition, members can access information and register for live conferences and seminars through the site.