Today’s business owners are in love with their credit card reward points, but at what cost? Transitioning to card-based spend management gives your clients the opportunity to move beyond traditional expense tracking, which slows business growth and impacts the bottom line. But, fear of losing points may be holding them back. As your clients’ trusted advisor, you are in a unique position to provide a solution where they can have it all - control over spend, enhanced cash flow management, budget visibility, and increased efficiency.
During this webinar, our panel will address the innate challenges of expense management and discuss the ROI that spend management within a client advisory services (CAS) practice can provide. For firms offering CAS, this is an approachable and transformative opportunity to enhance their value proposition while debunking the perceived benefits of the traditional business card and expense management process.
Learning Objectives:
CPA.com
Senior Integrated Marketing Manager
[email protected]
Amy Merletti is the Senior Manager for the Academic & Student Engagement team at the AICPA. Amy joined the AICPA in 2015 and oversees the Academic Champion program, Accounting Pilot & Bridge Project along with other key influencer initiatives. Prior to joining the AICPA, Amy worked in the marketing industry for a top accounting firm in Miami, FL. Her experience includes marketing strategy, brand management, event execution, and public and media relations. Amy received her bachelor’s degree from Florida Atlantic University in public communications with a minor in business hospitality and tourism management.
CPA.com
Senior Manager, Sales
(855) 855-5CPA
Corey is the senior manager of sales with CPA.com. Corey's strength is building creative teams, emphasizing a winning culture, and leading ambitious sales professionals to achieve aggressive sales targets within a fast-paced company.
BILL
Partner Manager
(650) 621-7700
Dallan is a Partner Manager with BILL. He specializes in business development and FinTech. He received his Bachelor's degree from Utah Valley University.
hiline
Head of Technology
Eric is responsible for driving the technological vision and strategy for hiline. His role focuses on harnessing technological innovations to create a competitive edge and facilitate business growth. He received his MBA from SUNY Oswego.
CPA.com was formed by the American Institute of CPAs. AICPA leadership knew the unprecedented pace of technological change required firms to adapt quickly and overcome the challenges of the partnership model to meet that goal. It charged CPA.com management with creating a business model, value proposition and infrastructure to help firms identify emerging trends and technologies and provide education, training and resources that would accelerate adoption.
CPA.com serves as a catalyst in the development of virtual CFO/controller services by firms and is now shifting its focus to similar innovations in tax and audit practices, with an emphasis on automation, artificial intelligence and the adoption of blockchain technology.