Your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content—the best communicators are executing concrete paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns and paid video—each comes with its version of parameters for reaching niche audiences and expanding brand reach. Which channels are the best to use? How do you measure success? What does an adequate paid media budget look like? If you haven’t established a paid social media strategy, this is your next move.

In this webinar, we will explore aspects of paid social media campaigns to put you on the right track for launching your first set (or subsequent sets) of campaigns. This session will focus on Facebook, Twitter, LinkedIn, and Instagram: What we know about the channels, tips for planning content, and sample spreadsheets for tracking budget and results.

Learning Objectives:

• Identify which social media channels appeal to which audiences: What we know about usage, demographics, and best times to post


• Determine how to set goals for paid media campaigns


• Determine how to organize your content and plan ahead


• Determine how to track and analyze metrics


• Identify what we need to know about the future: how COVID-19 has impacted paid strategies and how can we move forward as we navigate our business changes