Prospecting. Cold calling. New business development. Whatever phrase you use to describe it, most accounting professionals avoid it.  When this outbound business development isn’t a consistent habit, we don’t usually feel its effects right away.

The effects arrive further down the road when our client pipeline is weak or missing a significant pursuit opportunity. In professional services, this is felt even more. The balance between business development and delivery, coupled with long sales cycles, makes our efforts even more complicated. As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify critical issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today. 

Learning Objectives: 

• Determine how to choose your focused targets for outbound prospecting


• Identify strategies to improve your prospecting results


• Determine messaging that will help you to open doors with decision-makers and influencers


• Identify the key mindsets of prospecting success