CPA - medium firm
Other
In this session, Ed Mendlowitz of WithumSmith+Brown will cover what being in business entails. This webinar will include a quick discussion of the 64 things you need to do when you start your business, five ways to get into your practice, pros and cons of per diem work, as well as discussions of what to read, podcasts to listen to, courses to take and how to price your services. In addition, Ed will discuss the pros and cons of physical vs. virtual locations, how to get business, the differences in marketing and selling, and why you need to do both, as well as whether traditional marketing still works (and what it is). Ed will also discuss the role of social media and how to use it effectively to launch your reputation.
Mendlowitz will go over how to establish expertise, three services you can advertise and get business from, and how to make clients understand your value. As an attendee, your goal should be how to understand and best use the 40 percent of your time that is not spent on client work, included will be marketing, business plan, SWOT and other templates and ready to use checklists.
Learning Objectives:
- Learn what you need to do to get started
- Map a two-year plan to profitability and a 100% return on investment
- Understand why per diem work inhibits practice growth
- Understand what to do the first day you start your practice
Edward Mendlowitz, CPA
WithumSmith+Brown, PC
Partner
[email protected]
(732) 828-1614 x5616
Ed is a partner in Withum’s East Brunswick, NJ, office and has over 40 years of public accounting experience. He is a licensed, certified public accountant in New Jersey and New York. He is accredited by the American Institute of Certified Public Accountants (AICPA) in business valuation and as a personal financial specialist (PFS). Ed is also admitted to practice before the United States Tax Court and has testified as an expert witness in federal and state court regarding business valuations.
A graduate of City College of New York, Ed earned his bachelor of business administration degree. He is a member of the AICPA, the New Jersey Society of Certified Public Accountants (NJSCPA), and the New York State Society of Certified Public Accountants (NYSSCPA). Ed was a founding partner of Mendlowitz Weitsen, LLP, CPAs, which joined Withum in 2005. Currently, he serves on the NYSSCPA Estate Planning Committee and was chairman of the committee that planned the NYSSCPA’s 100th Anniversary. The author of 16 books, Ed has also written hundreds of articles for business and professional journals and newsletters. He is the contributing editor to the Practitioners Publishing Company’s 1998/1999 706/709 Deskbook and the AICPA 2004 edition of The Management of an Accounting Practice Handbook. He is on the editorial board of Bottom Line/Personal and Tax Hotline financial newsletters. Appearing regularly on television news programs, Ed has also been quoted in numerous major newspapers and periodicals in the United States. He is the Lawler Award recipient for the best article published in 2001 in the Journal of Accountancy.
Ed is a frequent speaker to many professional and business groups, including the AICPA, NJSCPA, NYSSCPA, American Management Association, the National Committee for Monetary Reform, University of Medicine and Dentistry in NJ, and many more. For 11 years, he taught financial analysis courses, corporate financial policy and theory, monetary and fiscal policy, and managerial accounting in the MBA program at Fairleigh Dickinson University.
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